Video for Tech Companies: The 5 Videos Every Technology Business Needs

Tech companies have a communication problem that most industries don't: the thing you sell is invisible, abstract, and often requires a 15-minute explanation.

Your engineering team built something brilliant. But your prospects don't have 15 minutes. They have 60 seconds — maybe less — to decide if your product is worth their time.

Video solves this. But not just any video. After working with 200+ tech companies, we've found that five specific videos drive the most business impact. Here's what they are, in the order you should build them.

1. The homepage explainer (build this first)

This is your single most important video asset. It sits above the fold on your homepage and answers the only question that matters: "What does this company do, and why should I care?"

60 seconds. One problem. One solution. One call to action.

The homepage explainer is the video your sales team sends before calls, your investors watch before meetings, and your prospects watch before they decide to dig deeper. Every other video you make builds on the clarity this one establishes.

2. The product demo

Different from the explainer. The explainer says, "Why this matters." The demo says "how it works."

Show one core workflow. Not a feature tour — a workflow. The single path from problem to outcome that makes a prospect say, "I need this." Animate it so it looks clean, loads fast, and never goes out of date the way screen recordings do.

Use it in sales follow-ups, on your product page, and in pitch decks.

3. The social ad package

One video isn't enough for paid media. You need 3-5 variations: different lengths (15s, 30s, 60s), different aspect ratios (landscape, square, vertical), and different hooks for different audiences.

The most efficient approach: produce your explainer or demo first, then cut it down into social-optimized versions. One production session, multiple assets.

4. The onboarding series

Your product is live. Users sign up. Then what? If the answer is "they read the docs," you're losing them.

Build 3-5 short videos (30-45 seconds each) that guide new users from signup to first value. "Set up your workspace." "Connect your first integration." "Run your first report." Each video = one task = one win.

The result: faster activation, fewer support tickets, and higher retention at 30 days.

5. The brand video

This one comes last — but don't skip it. Once your product videos are converting, a brand video strengthens everything upstream. It builds trust before prospects ever see your explainer. It gives your About page real substance. It makes your company feel like more than a product.

60-90 seconds. Your story, your values, your team. Not a feature pitch — a reason to believe.

The production sequence matters

Build them in this order: explainer → demo → social ads → onboarding → brand. Each one builds on the last, and starting with the explainer gives your production partner the brand context they need to make everything else faster and more consistent.

We help tech companies build this full video stack—starting from $2,000 for the first explainer, with package and retainer options for ongoing production.