5 Types of Motion Videos Every Brand Should Be Using
Here are 5 types of motion videos every brand should be using to effectively engage audiences and strengthen their marketing efforts:
1. 2D Motion Graphics
These are flat, two-dimensional animations using text, icons, and illustrations.
Commonly used in explainer videos, ads, and social media content.
They simplify complex ideas and present information clearly and engagingly1.
2. Kinetic Typography
Animated text that moves dynamically to emphasize key messages.
Often used in advertisements, presentations, and explainer videos.
Helps highlight important points and keeps viewers visually engaged1.
3. Logo Animations
Animated versions of brand logos used in intros, outros, and promotional materials.
Adds a polished, professional look to brand identity and increases memorability.
Useful for reinforcing brand recognition across video content1.
4. Infographic Animations
Motion graphics that animate charts, graphs, and data visualizations.
Makes statistics and complex data easier to understand and more interesting to watch.
Ideal for educational content, corporate videos, and social media1.
5. Product Videos (Including Stop Motion)
Videos showcasing product features, benefits, or storytelling around the product.
Stop motion is particularly effective on social media for grabbing attention without sound.
Great for demonstrating product details, telling a story, or creating visually captivating content that works well on platforms like Instagram and Pinterest5.
These types can be combined or tailored to fit a brand’s unique voice and marketing goals, making motion graphics a versatile tool for boosting engagement and brand visibility across digital platforms15.
