Client: Amazon Industry: E-commerce / Grocery Video type: Explainer Video Length: ~60 seconds

Amazon Grocery is Amazon's fresh grocery delivery and pickup service, offering everyday essentials and fresh produce to customers across the US.

For this project, we produced an explainer video focused on Amazon Grocery's promo code system — showing customers how to apply discount codes, navigate Fresh Store ordering, and maximize savings on their grocery purchases.

The video walks viewers through the full ordering flow: browsing grocery categories, adding items to cart, applying promo codes at checkout, and selecting delivery or pickup options. Each step is visualized clearly to reduce friction and drive first-time orders.

Visual approach: bold 2D animation with Amazon's signature color palette, product illustrations, animated UI checkout sequences, and dynamic text overlays highlighting savings and promo mechanics.

Deliverables: script review, storyboard, 2D animation, sound design, and platform-ready formats for web, social, and in-app placement.